8 Reasons to use promotional products in your marketing mix

8 Reasons to use promotional products in your marketing mix.USB Flash Drive - Manca

1. Three-dimensional advertising.

In today’s digital world, so many giveaways come in the form of an impersonal discount code or an email link.
However, despite technological advancements, humans are still very much the same, and people like to receive something that they can touch and feel.
Considering this point, it makes perfect sense to use promotional products as part of your marketing mix.

2. Promotional Products create lasting awareness of your brand.

The Promotional Products Association International (PPAI) in the USA have conducted research that demonstrates over 60% of people remember the name and details of a company that gave them a promotional product.Don’t forget to put your contact details on your promotional products.

3. Advertising, Advertising, Advertising.

Most people work for 8 hours a day, and many stay in the one place, whether it be at their desk or in their car.If your promotional product is on their desk or in their car (think drink bottle, key rings, pens or coffee mugs) You are advertising to them the whole time.during that time period.
Then when they are in need of the product or service you provide – there you are top of mind.

4. Cost effective advertising

The average person will not have any idea how much a promotional item will cost. (They are surprisingly low cost). Research has shown that most people over-estimate the cost of the item they are receiving, as they base the pricing on the perceived purchase cost of just one item, not many.
As a marketer, you can take advantage of this perception by bulk-purchasing your promotional products for far less cost than their individual retail value, but the perceived value to the recipient will be far higher. This is particularly useful when providing premium promotional products, as the person who receives your promotional gift will assume that they have been given quite a good present and will want to hold onto it and use it.
For instance, a $5 product can represent a value of $15 to the receiver.

5. Get involved with your local sporting community.

Providing the shirts for local kids sporting teams is a great way to promote your business. Most teams would welcome the offer and the cost is not that high as once again you are buying in bulk and the recipients are saved the cost. Your branding will be seen by the team, their parents, their supporters, other club members the opposition teams and their parents and supporters. Compare that exposure to the cost of advertising in your local newspaper, which will be fish and chip paper tomorrow!!

6. Incentives for your employees.

Don’t forget your employees, Promotional products can be given not only to customers but also to employees to thank them for good performance, they will be advertising your business in a proactive way when they are using them outside of the work environment.

7. Forget Discountingpromotional products in your marketing mix

Instead of discounting your products or services try adding a free gift item.
Make sure you brand the free gift. Then instead of discounting your prices by $5 an item you give away your free gift which has a perceived value of $5.00 but probably costs you no more than $2.00. Your advertising is then seen wherever the recipient uses the gift.

8. Make your customers your advertisers.

Think how often you see someone wearing an item of clothing such as a t-shirt or baseball cap with a logo on it That person has become a walking billboard for a brand. Some brands do this exceptionally well (think Nike swoosh, Coca Cola, Adidas etc). It follows that if you give the same items to your contacts, they will become your walking billboard.

See a selection of Promotional Products here

 

 

What is a soft shell jacket

What is a soft shell jacket.

Throughout history people have tried to keep themselves both warm and dry in soft shell jacketsinclement or outdoor weather.

Traditionally this would be achieved by layering, the wearing of a number of
garments, i.e. a wool pullover and a hard shell waterproof jacket.

Most hard shell jackets are made from a Nylon or polyurethene material. These
offer excellent waterproof qualities, but a drawback of this is that if you are
working or hiking and wearing too many layers, your sweat may be trapped on the

inside, somtimes making you as wet as if you were not wearing the jacket!!
Conversley if you are not wearing enough layers the sweat will pool on your skin
and work to chill you rather than keep you warm.

A soft shell jacket attempts to overcome these problems, it is made from a woven
material in contrast to the stiffer hard shell jackets, and has an inner
fabric bonded to it. This combination enables the jacket to be impervious to the
rain but allows the perspiration to be taken to the surface of the jacket where it
will evaporate or get washed off, a process known as breathability of the fabric.

It is important to note that most softshell jackets are not waterproof rather they
are water resistant.(Water resistance is measured by the amount of water, in mm,
soft shell jacketwhich can be suspended above the fabric before water seeps through it. The higher
the figure the more water resistant the jackets).
Most often there is a trade off between the breathability of the jacket and the
water resistance. Typically the higher the water resistance the lower the
breathability.
Soft shell jackets are generally more stretchy than hard shells making them ideal
for working or pastimes such as skiiing or or snowboarding.

Caring for your soft shell jacket

Most softshell jackets can easily be hand washed.
Having said that throwing them in the washing machine won’t do any damage if you
follow the instructions on the label .
It is best to wash the jackets with a soap powder designed for the task rather than a detergent. Detergent will reduce the water resistance and breathability of your jacket.
A Product called Nikwax Tech Wash is ideal for this process.

See a selection of soft shell jacket styles here

 

Wool or Acrylic what is the Difference

Wool or Acrylic garments, what is the difference.

Wool or Acrylic fabrics are the most often used fabrics to make knitted garments.

Many knitted garments in our range whilst looking similar in our website and brochures are made from different materials. some are acrylic (think arylic wool beanies) some are 100% wool (such as the lambswool pullover) and some are made from a combination of the two (such as our woolmix pullovers). wool or acrylic

Acrylic fibre is a man-made material, consisting of synthetic fibres it is made predominantly from acrilonitrile a chemical that is derived from petroleum.

Garments made of this material are inexpensive and don’t typically have any special washing instructions. Acrylic garments tend to keep their shape, holds their color, and they are resistant to stains and wrinkles.
Acrylic does not breathe well, so wearing a garment made from this material in warmer environments may make you sweat.
However, acrylic is lightweight and considered a viable option for people with allergic reactions to wool or sensitive skin.acrylic or wool

Wool garments are typically made from the fleece of sheep. However there are a number of other animal fleece that can be used, such as angorra or possum.
Being a natural fibre, wool generally requires a higher degree of care than its acrylic counterpart, such as the need to wash on certain setting and follow the drying instructions to ensure it does not lose its shape.
Wool is more expensive than Acrylic, but it does offer additional benefits such as its water-resistance and moisture-wicking properties.

Many Garments are made from a wool and acrylic mix. This mix helps add stability to the Wool and overcomes the problems of acrylic lacking water resistance. You will often find that Wool and Acrylic mix fabrics, tend to be easier care for than wool alone.

The most popular knitted items are pullovers and cardigans or our range of beanies.

Denim Jeans – A Brief History

A brief history of Denim Jeans

Denim Jeans have, in one way or another, been around for over 140 years.

The material known as demin has been around much longer, garments originating in 17th century have been found that are made from a type of Denim.
The name denim is widely believed to be an English mispronounciation of the fabric know in France as serge de nimes (a serge fabric made in the town of Nimes).

However some historians say serge de Nimes was a fabric derived from Wool, and as denim is cotton, there must be another explanation.
There was a cotton fabric manufactured in Italy in the 16th century that was manufactured in Genoa. By the time the fabric had begun to get manufactured in England in the late 16th century its name had been changed to Jean (sounding very much like Genoa), Jean was a popular fabric and by the 18th century had progressed to being made 100% from cotton, and was used extensively in the manufacture of mens clothing.

The first textile mill in USA started in operation in 1790 and as the population grew so did the number of mills that were needed to service the clothing manufacturing industry. By 1849 advertisements appeared offering fitting of fine trousers made from Jean, as well as work clothing and overalls made from denim, a completely different fabric.

Around the same time a young immigrant from Germany by the name of Loebe Strauss, upon applying for US citizenship, changed his name to Levi,

levi strauss denim jean inventor

Levi Strauss

and shortly after opened a business selling dry goods in the then gold rush town of San Francisco.

It is not clear whether Levi Strauss started the business as a new offshoot of the family business, or if he started up on his own as most of the records from that time were destroyed in the 1906 earthquake and the fire that followed.

Jacob davies denim jean inventor

Jacob Davies

What is clear is that he gained a reputation for quality goods and service, and in 1872 he was approached by a client who bought cloth from him, a tailor named Jacob Davies, who had been producing riveted clothing for miners in the surrounding area. He proposed they work together to produce riveted garments and apply for a patent for the method of manufacture.

original denim jeansTogether Levi Strauss and Jacob Davies were granted patent No. 139,121 IMPROVEMENT IN FASTENING POCKET-OPENINGS.
They set up a maufacturing facility together and began making the riveted “waist overalls” as they were known at the time. They were made from both denim and duck fabrics. (Duck fabric is a type of cotton canvas material). After a time the popularity of the denim fabric led to the cessation of manufacturing of duck fabric.

 

By the 1920’s “waist overalls” were the most popular form of workwear in the USA, and their popularity grew and grew, aided to a large extent by the use of them in the popular western films of the 1930s and 40s.

This also led to the popularisation of this form of pants in other parts of the world.
In the latter part of the 1940s “waist overalls” began to feature more and more as mens leisure wear, as well as workwear. However the wearing of them was not universally welcome and in many places patrons would be refused entry to the premises. Famously, the actor and singer, Bing Crosby, at the height of his fame, was denied access to a hotel whilst wearing a pair.

During the 1950s, as their popularity continued to grow, the word Jeans was coined by denim wearing teenagers, who were often portrayed as delinquents or a trouble risk by the popular press of the day. Films and TV shows added fuel to the fire by dressing their “baddies” in denim.

What sounds like it could have been a nightmare marketing scenario for the manufacturers of Jeans (by now there were many companies making denim wear) in fact only served to popularise the garments even more and by the 1960s denim jeans began to be worn by women as well as men and in the 1970s became the worlds best selling and most popular clothing item.
New versions of denim such as the stretch denim have kept jeans at the top of the sales, and today they are accepted just about anywhere.stretch denim jeans

The Jeans phenomenon is probably best described by a writer from American Fabrics
“Looking back, we see that the very first people to wear jeans worked with pick and shovel, and though our tools are computer keyboard, PDA and cell phone, we have both been moved to wear the same thing each and every work day: denim jeans. Born in Europe, denim’s function and adaptable form found a perfect home in untamed America with the invention of jeans; then, as now, denim makes our lives easier by making us comfortable; and gives us a little bit of history every time we put it on.”

 

Check out workwear jeans at a highly competitive price here

Protective or Safety Clothing

Protective or Safety Clothing

Protective or safety clothing covers a multitude of products and items. It may be as simple as a sun hat or as complex as a space suit.

On a day to day basis most companies do not require the complexity of a space suit but there are many situations where protective or safety clothing and products should be considered.

Firstly we should consider the array of physical siuations from which clothing can provide protection from. Clothing can be used to protect from cold, heat, rain, snow, sun, and other aspects of day-to-day weather.

But protective and safety clothing can also be provided that allows for protection from fire, hazardous chemicals, germs, sports injuries, and workplace hazards.

The concept of protection has had a coming of age over the last 25 years, driven to a large extent by the introduction in 1992 of the Health and Safety in Employment Act. This aimed to reduce workplace accidents and placed the responsibility on the employer to provide a safe working environment and the employee to work in a safe manner.

This legislation has been replaced by the Health and Safety at Work Act 2016 which in essence reinforces the principles seen in the earlier act.Safety clothing

This has led to an increase in the use of both protective and safety apparel and equipment.

Before the introduction of the legislation people would often be seen to be working in dangerous areas such as traffic with no safey clothing or equipment. Now it would be extremely unusual if you saw any person on a construction or roading project that didn’t have at least a safety vest.

PromoClothing and Print have a wide selection of safety clothing and personal protective equipment that will meet the requirements of the legislation, as well as providing you and your employees with a safe environment to work in.

Check them out here

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