8 Reasons to use promotional products in your marketing mix.
1. Three-dimensional advertising.
In today’s digital world, so many giveaways come in the form of an impersonal discount code or an email link.
However, despite technological advancements, humans are still very much the same, and people like to receive something that they can touch and feel.
Considering this point, it makes perfect sense to use promotional products as part of your marketing mix.
2. Promotional Products create lasting awareness of your brand.
The Promotional Products Association International (PPAI) in the USA have conducted research that demonstrates over 60% of people remember the name and details of a company that gave them a promotional product.Don’t forget to put your contact details on your promotional products.
3. Advertising, Advertising, Advertising.
Most people work for 8 hours a day, and many stay in the one place, whether it be at their desk or in their car.If your promotional product is on their desk or in their car (think drink bottle, key rings, pens or coffee mugs) You are advertising to them the whole time.during that time period.
Then when they are in need of the product or service you provide – there you are top of mind.
4. Cost effective advertising
The average person will not have any idea how much a promotional item will cost. (They are surprisingly low cost). Research has shown that most people over-estimate the cost of the item they are receiving, as they base the pricing on the perceived purchase cost of just one item, not many.
As a marketer, you can take advantage of this perception by bulk-purchasing your promotional products for far less cost than their individual retail value, but the perceived value to the recipient will be far higher. This is particularly useful when providing premium promotional products, as the person who receives your promotional gift will assume that they have been given quite a good present and will want to hold onto it and use it.
For instance, a $5 product can represent a value of $15 to the receiver.
5. Get involved with your local sporting community.
Providing the shirts for local kids sporting teams is a great way to promote your business. Most teams would welcome the offer and the cost is not that high as once again you are buying in bulk and the recipients are saved the cost. Your branding will be seen by the team, their parents, their supporters, other club members the opposition teams and their parents and supporters. Compare that exposure to the cost of advertising in your local newspaper, which will be fish and chip paper tomorrow!!
6. Incentives for your employees.
Don’t forget your employees, Promotional products can be given not only to customers but also to employees to thank them for good performance, they will be advertising your business in a proactive way when they are using them outside of the work environment.
7. Forget Discounting
Instead of discounting your products or services try adding a free gift item.
Make sure you brand the free gift. Then instead of discounting your prices by $5 an item you give away your free gift which has a perceived value of $5.00 but probably costs you no more than $2.00. Your advertising is then seen wherever the recipient uses the gift.
8. Make your customers your advertisers.
Think how often you see someone wearing an item of clothing such as a t-shirt or baseball cap with a logo on it That person has become a walking billboard for a brand. Some brands do this exceptionally well (think Nike swoosh, Coca Cola, Adidas etc). It follows that if you give the same items to your contacts, they will become your walking billboard.
See a selection of Promotional Products here